Aug 28, 2025
The Halal Guys launches an expanded franchising program as part of its domestic and international development strategy, seeking experienced operators.
The Halal Guys, the iconic American Halal food brand rooted in New York City, has announced an ambitious expansion of its franchise program, aiming to solidify its presence both domestically and internationally. Known for its distinctive platters and sandwiches served with its famed white and red sauces, the brand is inviting experienced restaurant operators to join its growth journey.
From Street Cart to Global Brand
What began as a humble food cart in New York City in 1990 has evolved into a globally recognized brand, boasting nearly 100 locations worldwide and an additional 400 in development. With its unique and high-demand cuisine, The Halal Guys has attracted a dedicated fan base that spans generations and geographies.
Margaret Carrera, Chief Operating Officer of The Halal Guys, shared her enthusiasm for the program's growth. "At The Halal Guys, we're actively seeking seasoned franchise groups and experienced individual partners who are ready to grow their portfolios with a high-demand, globally loved brand", she said. "With a rich history that began as a food cart in New York City back in 1990, we have cultivated a tried and true business model and strong global presence. We are committed to continuing our legacy and look forward to collaborating with exceptional operators as we drive our expansion efforts forward."
Focused Expansion in Key Markets
The Halal Guys' franchise program is already generating interest in several U.S. markets, including Boston, Chicago, Dallas, Iowa, Maryland, the Carolinas, and Rhode Island. In addition to its domestic ambitions, the brand is also eyeing international growth as part of its strategic development plan. Franchisees will benefit from comprehensive support, including supply chain management, site selection, operations, marketing, and development assistance.
The company's proven business model and broad market appeal have positioned it as an attractive investment for operators looking to expand their portfolio with a brand that combines unique offerings and strong customer loyalty.
Menu Highlights and New Offerings
The Halal Guys' menu continues to captivate its customers with its signature dishes, such as platters and sandwiches made with chicken, beef gyro, spicy BBQ chicken, or falafel. The legendary white and red sauces remain a hallmark feature, along with desserts like Baklava and Baklava Cheesecake.
The brand has also expanded its menu to include Chicken Wings, served with a choice of sauces like Herb Blended White Sauce, Smokey BBQ Sauce, or Hot Chili BBQ Sauce. Additionally, their catering and family meal programs have become popular options for group gatherings, offering great value and convenience.
A Legacy of Success
With its accolades and reputation, The Halal Guys continues to lead the American Halal food movement. Ranked #10 in Fast Casual's "Top 100 Movers & Shakers" in 2024 and named among QSR Magazine's "The 50 QSR Contenders for 2024", the brand has consistently been recognized for its innovation and quality. It also earned the title of "Best Food Cart" in the 2024 Bethpage Best of the City issue.
As The Halal Guys strengthens its global presence, the brand remains committed to delivering its distinctive flavors and tried-and-true business model to new markets worldwide. Franchise opportunities continue to attract seasoned operators looking to partner with a proven concept that keeps growing.
For more information about The Halal Guys and the expansion of its franchise program, visit their official site and follow updates on their journey.
